We develop European market entry plans for Asian sports, performance and lifestyle brands. First, research and strategy. Then, commercial execution agreed around your objectives.
ASIAN BRANDS. EUROPEAN OPPORTUNITY.ASIA / EUROPE
Asia / EuropeMarket entry strategy. Commercial execution.
You have products, a brand and an ambition to enter Europe. We help you assess where those products could fit, who could buy them and what entering a market would require.
We focus on Asian brands in sport, performance and active lifestyle: from training equipment and sportswear to products that support an active life. Our first engagement delivers a researched market entry plan. Commercial execution is a separate phase, agreed once the direction is clear.
Sport & equipmentPerformance & trainingActive lifestyle
TWO SERVICES. ONE CLEAR SEQUENCE.
Market entry strategy. Commercial execution.
Commission the plan first. Decide on execution with a clear view of the market, the opportunity and the work involved.
STRATEGY FIRST
Research scope and timing are agreed around your brand, products and priority markets.
RESEARCH BEFORE THE FIRST MOVE
STRATEGYANALYSIS & PLANNING
European Market Entry Strategy
A structured analysis of the European opportunity, followed by a practical plan for entering selected markets.
Priority countries and customer segments
Competitor landscape and price positioning
Retail, distribution and partnership channels
Potential buyers and commercial partners
Entry requirements to review with specialists
Action plan, indicative budget and priorities
YOUR DELIVERABLE
A market entry report and action plan, presented in a strategy meeting with your team.
Timing follows the agreed scope. A broader review may run over two to three months.
TURN THE PLAN INTO ACTION
EXECUTIONSEPARATELY AGREED
Commercial Execution
Once you have reviewed the strategy, engage Eurava to put the agreed commercial plan into action.
Commercial presentation and partner materials
Targeted buyer and distributor outreach
Follow ups and qualification of interest
Meeting coordination where interest exists
Sample and pilot discussions with partners
Opportunity tracking and regular reporting
YOUR DELIVERABLE
A managed commercial pipeline, documented activity and follow through on relevant opportunities.
Scope, duration and fees are agreed separately before execution begins.
You can commission the strategy on its own. Execution begins only after you review the plan and agree the next engagement.
We commit to the agreed work and deliverables. Partner responses and sales depend on market acceptance. Legal, regulatory, import and logistics services require the appropriate specialists.
LOOK BEYOND THE FAMILIAR.
A COMMERCIAL APPROACH
Understand the market. Prepare the route. Build the relationships.
We connect your product proposition with European commercial expectations. Research informs the plan. Relevant relationships and consistent follow through support the execution.
A Hong Kong perspective and European business connections, working together on your brand’s next market.
João Couto
COFOUNDER EUROPE
João is the CEO and founder of Nexus Mental Performance. His work in sport and entrepreneurship has helped him build connections across Europe, including business and retail relationships. At Eurava, he brings that network and a commercial mindset to help Asian brands explore European partnerships and routes to market.
Kelvin Lin
COFOUNDER HONG KONG
Based in Hong Kong, Kelvin brings over five years of experience in corporate sales and key account management, backed by a solid foundation in Asian commercial practices and market dynamics. A dedicated sports enthusiast , particularly in football and endurance sports , he is driven by a clear mission: to share vibrant Asian sports culture and lifestyle products with Europe.
Drawing on his experience building lasting partnerships, Kelvin is committed to introducing high quality Asian brands to the European market and connecting two rich sporting traditions.
HOW TO START
From your first enquiry to a defined engagement.
INTRODUCTION
Tell us about your brand.
Share your products, existing markets and ambitions for Europe through the form below.
PROPOSAL
Agree the strategy scope.
We discuss your objectives and propose the research, deliverables, timeline and fees.
NEXT PHASE
Review, then execute.
Review the completed plan with us. If you want implementation support, we agree a separate execution engagement.
DISCUSS YOUR EUROPEAN EXPANSION
Your inquiries, answered by our team.
Tell us a little about your brand and what you have in mind for Europe. João and Kelvin will get back to you.
